MRI-Simmons and S&P Global Mobility are expanding advanced audience capabilities into Nielsen ONE. The collaboration will ...

New York – April 2, 2026 – TelevisaUnivision, the world’s leading Spanish-language media company, and Nielsen, a global leader in audience measurement and media intelligence, today announced a new, ...

Four years of advertiser investment. Eight tournaments. One global stage. Nielsen Ad Intel explains the seismic shift of soccer fandom in the U.S., revealing who’s watching, who’s winning the ad game ...

NEW YORK, Jan. 29, 2025 – Black audiences spend 32 hours on apps and websites on their smartphones and tablets—two hours more than the total U.S. population, according to the latest exclusive ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Disney, MAX, Netflix, Peacock and Prime Video all claim ARTEY Awards. ARTEY Awards acknowledge the top Audience Rated Television Entertainment of the Year, determined by the content viewers engaged ...

Sydney – October 13, 2025 – Australia’s insurance sector is showing renewed strength and confidence, with total advertising spend across insurance brands increasing 4.7% year-on-year, according to new ...

Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...

The FIFA World Cup 2026™ is more than just a tournament; it’s a global cultural phenomenon that is already reshaping the U.S. media landscape. As interest in soccer hits an all-time high, the ...

Audiences today have access to more TV content and platforms than ever before. This fragmentation has made it harder than ever to find viewers, with the right ads and content, at the right time. By ...