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The procurement paradox: Marketing’s gatekeeper or growth blocker? It depends on what you’re buying
Mention ‘marketing procurement’ in a room of marketers and watch the mood shift. For many it is the function that turns ...
Opinion
[Interview] Neutrality and apathy made Vienna into hub for Russia spies, Austrian expert says
Austrian expert on Russian hybrid warfare Pichler warns that Austria’s cult‑like neutrality and apathetic middle class have turned the country into a playground for Kremlin spin.
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